I wanted to share a few steps I use to help create a better logo. This is the final part 3 of 3.
Simplifying Logo Design
I tend to suffer from a bad case of wanting to put too much into a logo. I think this is a common because sometimes when clients approach me for a design they seem to have the same difficulty.
In more than one occurrence, clients have approached me and presented a paragraph describing a scene that incorporates such an elaborate concoction of elements it more closely resembles a renaissance painting than a logo.
Keep it simple stupid is the cliche an acronym, but seriously… it works.
One art director friend described it this way:
If a brand is the painting than the logo is just the artists signature in the corner”
That might be an oversimplification, I think the logo can be more than that. But it’s a good point. The key to simplicity is subtraction.
Take out everything that does not need to be there.
Logo design Feedback
Beauty is the eye of the beholder, I don’t know who said it but it’s not true.
As much as we would like to think the epitome of taste exudes from our every opinion on colour, shape, form and concept, this just isn’t the case.
Good feedback is essential.
Feedback on design work illuminates the shadows of our own pretense and provides perspective to own singular view. But the balance is important.
Too much feedback is unmanageable. I suggest limiting the feedback to a small group of key stakeholders and / or target demographics.
And of course, listen to feedback but take it all with a grain of salt.