You can get you logo really cheap from a crowd sourcing site like 99 designs, odesk or even fiverr.
If you are on the verge of starting a new business and you are from Brisbane you might be seriously considering this.
Here’s 5 reasons why you should get a logo designed professionally rather than using a cheap crowd sourcing service.
1. Local Knowledge
If you hire a professional – you can be share you share the same post code. A local knows the area and understand where you are coming from. If your demographic is local, they well have an instinctual understanding of where you are from.
Context is important and cultural misunderstanding can waste a lot of time when trying to communicate clearly.
Local knowledge counts for a lot.
A credible design studio is going to hire a designer with a qualification. Now I have something to say about design education – and a degree is not the final say when it comes to developing a creative mind. However if you are dealing with a qualified designer you are going to be working with someone who has spent a good deal of time thinking critically and who has a deeper understanding of the industry, standards and practices.
Having been to QCA myself, I would assume a designer who has come out QCA is going to have a strong foundational knowledge of design principles as well as an abiltiy to think critically about design. It’s not a fool proof criteria, but it’s going to help mitigate problems.
Keeping it with someone qualified limits the potential for disaster.
What’s the difference between a professional and an amateur?
A professional Logo designer will be a full head and shoulders above an amateur. When using a crowdsourcing service, you really have no idea what you are getting. Don’t get me wrong I use odesk and other services like fiverr… they are great, but I use them selectively.
There’s no accountability when dealing with an amateur from another country. A local designer is someone you can meet face to face.
We all have great taste (at least we think we do). The difference between a pro and an am is experience. A professional has been through the process of working in the industry. They have always made a bunch of mistakes and learnt from them. If they are still in the game after 10 or 20 years, you know they have a persistent quality.
It’s worth paying for someone else to make mistakes for your sometimes, there is accountability in that.
Keeping it professional stays your project on a safe track.
A local designer speaks your language. I’ve tried dealing with outsourcing on Odesk. It’s painful. Really painful. There are a lot of success stories out there… but those stories in my experience are not the norm. And I think there is a sliding scale… the more important the project and the higher the skill set required, the less valuable crowdsourcing becomes.
I’ve had at least 4 clients come to me regretting wasting time chasing a cheap option from India. Let’s not forget the ethical implication of exploiting a developing economy while we are at it.
Keeping it local keeps you sane.
5. Lucrative Partnerships
Brisbane logo design services can reap partnership rewards down the track.
Depending on your business this will have varying degrees of relevance. One of the simplest way’s to generate sales leads for your business is to partner with the right kind of businesses. If you are going to partner with someone, it’s going to be advantageous to be able to connect with your partnership in local spaces.
Keeping it local creates opportunity