Great logo design
I wanted to share a few steps I use to help create a better logo. This is part 2 of 3.
Good Logo Design Brief
This is so helpful to / for a designer. There are a bunch of different approaches to a good design brief and the best approach is a face to face meeting. But eater before a face to face, or instead of it’s important to ask the right questions to get a clear direction of where the design is heading.
This is an example of the brief I use – you are welcome to fill it out and I will send you back your questions and answers along with a quote for how much the design would cost.
Many of the questions for a logo design brief are obvious, but it might be helpful to read through and see if any help you.
Creative Logo design Brainstorm
Brainstorming is a great way to cover a lot of ground quickly. It helps you determine almost more importantly, what NOT to do more than what TO do.
The creative guru of good brainstorming in my opinion is Edward De Bono, and I would suggest Lateral thinking as a good area of research for understanding a lot of the principles inherent to the skill of brainstorming and creative thinking.
The approach I usually use though is to start with words, jumping from one word to the next and building clusters of words around themes that emerge.
From that point I will switch the brainstorming ideas, metaphors or concepts. They might be snatches of a phrase, lyric, or nonsense. It doesn’t matter because there are no “Bad” ideas.
I will then further extend the brainstorming session to incorporate quick comic or cartoon sketches of the ideas and metaphors and words.
I usually work on this process for a half to full hour and that gives me more than enough ideas to begin refining into a usable concept.